Why SME Packaging Should Matter
Small and medium-sized enterprises (SMEs) in Thailand need to invest more in the quality and style of
their packaging than larger businesses. This is because bigger brands are more easily recognizable and
have already cornered their share of the market. SMEs are often still struggling to carve out a niche,
making it necessary to find a unique look for their products that will capture the attention of consumers.
When you have SME packaging that is distinct and appealing, you can more easily entice shoppers to
pick your product. Depending on your target market, you will need to figure out what kind of design,
colour, font, and other presentation which will be attractive to them.
Packaging can often be more relevant than the product itself, especially if your competitors are offering
a comparable option. Packaging that makes your offering look more unusual can distract them from
competitors’ products that are shelved right next to yours. Even for businesses that sell their products
using e-commerce platforms, high-quality packaging can help to boost sales figures as many consumers
will make their purchasing decision based on appearances.
Ensure that it is not just the exterior of the box that you focus on. Creating a worthwhile unboxing
experience requires you also carefully consider the design of the interior. This can also create an
opportunity for communicating key information on the product and sharing marketing messages and
information. You also need to factor in any safety issues which may be addressed by such options as
wrapping the product in tissue or customizing an insert that will stabilize the item in the box.
Benefits of Using Packaging Boxes for Your Products
It is possible to sell a wide variety of physical products without packaging. However, many businesses in
Thailand have found it more helpful to customize product packaging before placing their items on the
One of the key reasons for this is to protect the products. When people shop for goods, they will often
handle them before deciding on whether or not to buy them. This handling can easily damage or even
contaminate the product. Packaging boxes provide a barrier to this happening. They also help to protect
goods while in transit. Packaging like cardboard boxes with extra fluting can absorb vibrations and even
provide a barrier in case of perforation.
Their surfaces also provide an opportunity to share imagery of what the product contained within looks
like, and more detailed information like ingredients, nutritional value and even the contact information
of the business. This can help in better marketing the brand and build brand recognition when you are
consistent with the design.
You do not even have to worry about additional weight. While this is a factor that can affect shipping
costs, you will find that popular packaging materials like cardboard are lightweight and add negligible
weight to the overall product. In addition, this kind of packaging is highly affordable, with the more
boxes you order attracting greater discounts from box makers. there are many box manufacturers in
Thailand, meaning you can easily find competitive pricing and easy availability of whatever style of box
you want. Boxes are also of a shape that makes them more easily stackable, which means they will be
easier to ship.
How to Safely Stack Boxes On Packaging Pallets
Many businesses in Thailand now ship products to clients that are located far off. Even smaller
businesses are finding themselves receiving orders from foreign countries, mostly thanks to the growth
of e-commerce. When it comes time to send out these orders, it is important to ensure you organize the
boxes correctly to avoid damage during shipping.
For businesses that have sizable orders from particular locations, pallets are often used in transport.
Proper stacking on a packaging pallet can improve the chances that shipments will arrive at their
destination in good condition.
The first step is to always place the heaviest boxes on the bottom. This way you can avoid applying too
much pressure from above that could cause more lightweight boxes below to collapse. Having heavier
boxes at the bottom also helps to stabilize the pallet so it will not easily tip over.
As you pile boxes on top of each other, try to create as level a layer as you can that does not surpass the
edges of your pallet. This will also add stability to your pallet. Try to also maintain the shape of a box to
the overall stacked pallet, rather than a pyramid shape. This will make it easier to secure the packages
and handle the pallet along the way.
Invest in good quality straps and ensure you have the shipping information properly labelled and facing
upward. Once everything is properly arranged and strapped down on your pallet, cover it in good
stretch plastic wrap as an added layer of security.